Our Story

GIORGIA BROWN is pioneering a transformative approach in the pre-loved fashion industry from its base in Mildura, Victoria. Established in July 2021 by Giorgia Zappia, our boutique began with a vision to tackle the burgeoning issue of 'dead stock'—high-quality garments that are briefly worn and then forgotten. Our mission is rooted in sustainability and the efficient re-circulation of fashion.

In a climate where the fashion industry grapples with sustainability, GIORGIA BROWN offers an innovative solution: anonymity and profitability for our clients. We understand that many individuals possess valuable wardrobes but prefer discretion when reselling their garments. To address this, we provide a confidential consignment service that not only ensures our clients' privacy but also maximizes their returns on investment. Our expertise in market dynamics and fashion trends allows us to resell items swiftly and at the best possible price.

During the challenging Victorian lockdowns, Giorgia’s entrepreneurial spirit shone brightly as she orchestrated pop-up shops from her garage, maintaining business momentum and client engagement. This initiative has since evolved into a brick-and-mortar store, opening in November 2022, which now boasts a meticulously curated collection of fashion.

At GIORGIA BROWN, we are dedicated to reducing landfill waste and offering a second life to pre-loved pieces. Our business model not only contributes positively to the environment but also provides a lucrative avenue for fashion enthusiasts to recycle their wardrobes without the hassle of direct selling. As we continue to grow, we remain committed to revolutionizing the way high-quality fashion is recirculated in the market, ensuring both client satisfaction and environmental consciousness.